Consulting
3 posts in this category
The Hidden Skill in SEO: Asking Better Questions
More data does not always create more clarity. The hidden skill in SEO is not only knowing where to look, but knowing what to ask before looking. Better SEO does not always start with better tools. Sometimes, it starts with better questions.
Being an SEO Consultant Means Wearing More Than One Hat
When I was at DLYS Consulting, I thought my job was simply to do SEO. But over time, I realized that the role was never only about SEO. Without fully realizing it, I was also acting as an account manager, a project manager, and an SEO specialist at the same time. Being an SEO Consultant is not only about knowing SEO. It is also about helping SEO work inside a real project, with real people, real constraints, and real expectations.
Why SEO Recommendations Fail to Get Implemented
A recommendation is not useful just because it is correct. It is useful when people understand it, trust it, and can act on it. Here are eight reasons SEO recommendations fail - and how to fix them.