Work
Selected projects and case studies.
Entrasol - Shifting Brand Identity from Senior Milk to Active Adult Nutrition Through GEO and AI SEO
Shifting Entrasol's brand identity from 'Susu untuk Lansia' to 'Susu untuk Dewasa Aktif' through GEO and AI SEO, combining owned content audit with off-page strategy to build a new identity across search engines and AI platforms.
Bluebird - Building a Measurement Funnel for Goldenbird & Airport Transfer Reservation
Building an end-to-end measurement funnel for Bluebird's Goldenbird and Airport Transfer reservation flows to identify conversion paths and channels that contribute to bookings.
Fizabelle - Building Organic Search Visibility for a Shopify Period Care Brand
Building Fizabelle's technical SEO foundation and optimizing its Shopify product pages to improve visibility for high-intent organic sanitary pad searches.
Pika Sushi - Building Online Visibility Through High-Intent Website and SEO
Rebuilding Pika Sushi's online presence from an under-optimized website into a high-intent digital storefront that drives traffic, leads, and measurable growth.
Snapes Logistics - Building Industry Authority Through SEO & AI Search Optimization
Positioning Snapes as a trusted logistics authority across both traditional search engines and AI-powered search platforms through SEO fundamentals and AI-ready content strategies.
Cititrans - Building a Reliable Conversion Measurement Framework Through Funnel Tracking Optimization
Auditing and optimizing Cititrans' analytics implementation to ensure every critical interaction throughout the booking journey is measured accurately.
Biteship - Building an Organic Growth Foundation Through Website Revamp & AI-Ready SEO
Strengthening Biteship's organic growth foundation through website revamp, technical SEO, content strategy, commercial pages, and AI SEO readiness.