Blog
Thoughts on SEO, AI search, content strategy, and more.
How to Build Content Briefs That Writers Can Actually Use
Good content briefs do not only hand out keywords and word count. They connect the writer to the reader, the intent behind the search, and the thinking that makes the content actually useful.
Being an SEO Consultant Means Wearing More Than One Hat
When I was at DLYS Consulting, I thought my job was simply to do SEO. But over time, I realized that the role was never only about SEO. Without fully realizing it, I was also acting as an account manager, a project manager, and an SEO specialist at the same time. Being an SEO Consultant is not only about knowing SEO. It is also about helping SEO work inside a real project, with real people, real constraints, and real expectations.
Clear My Desk Syndrome: When Being Busy Feels Productive but Moves Nothing
Some days feel productive because the checklist is getting shorter. But did anything meaningful actually move? The trap of clearing small tasks first feels responsible, but it is often just a more acceptable form of avoidance.
Filosofi Teras and the Art of Surviving Pressure Without Losing Yourself
Pressure does not only come from the situation itself. It also comes from the story we tell ourselves about the situation. What Filosofi Teras taught me about control, feedback, expectations, and surviving without losing myself.
Why SEO Recommendations Fail to Get Implemented
A recommendation is not useful just because it is correct. It is useful when people understand it, trust it, and can act on it. Here are eight reasons SEO recommendations fail - and how to fix them.
Growth Without Self-Hatred: What The Courage to Be Disliked Taught Me
I did not read The Courage to Be Disliked because everything in my life was going well. I read it when I was trying to stay okay. At that time, I was adapting to a new environment, a new standard, a new rhythm, and a new expectation of what good work should look like.
What Teaching Digital Business at UIN Salatiga Taught Me About Learning, Practice, and Outcomes
Teaching Digital Business made me rethink what it really means for someone to learn something. Before teaching, I was used to seeing work from a practitioner's point of view. But when I entered the classroom, I realized that education works with a different rhythm.
Brain Works Behind AI Utilization: Are We Thinking Better, or Just Thinking Less?
Everyone talks about AI productivity. How fast it can write, summarize, generate ideas. But I think there is a more important question: What happens to our thinking when we use AI every day? Are we thinking better, or just thinking less?
A 2001 Book Fixed My 2026 Workflow: How I Use a Second Brain to Manage SEO Work
There was a point where my SEO work started to feel too scattered. Not because I did not have enough tools. I had too many places to store information. Some notes were in Google Docs. Some ideas were in Apple Notes. Some project details were in spreadsheets. Some competitor research was buried in browser tabs.
What SEO Taught Me About Stoicism
SEO people live with uncertainty almost every day. A ranking drops without a clear reason. Traffic moves differently than expected. A competitor suddenly appears above us. If we work in SEO long enough, we eventually realize one thing: SEO is not only a technical discipline. It is also a mental discipline. This is where I started to see the connection between SEO and Stoicism.
SEO and AI SEO Are Not That Different: The Real Skill Is Still Learning
There is a new fear in the SEO industry. Every few months, a new term appears: AI SEO, GEO, AEO, LLM optimization... But after working across SEO, consulting, content strategy, and freelance projects, I have started to see it differently. SEO and AI SEO are not really two completely different things.